Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-WIN-EM-M-7

Electronic Markets (M, 6.0 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-WIN-EM-M-7 Electronic Markets 6.0 CP (180 h)

Basedata

CP, Effort 6.0 CP = 180 h
Position of the semester 2 Sem. from WiSe/SuSe
Level [7] Master (Advanced)
Language [DE] German
Module Manager
Lecturers
Area of study [WIW-WIN] Business Information Systems and Operations Research
Reference course of study [WIW-88.789-SG#2009] M.Sc. Business Studies with Technical Qualifications (2009) [2009]
Livecycle-State [NORM] Active

Courses

Type/SWS Course Number Title Choice in
Module-Part
Presence-Time /
Self-Study
SL SL is
required for exa.
PL CP Sem.
1K WIW-WIN-EM-1-K-7
Vorlesung Electronic Markets 1: Economics of Electronic Markets
P 15 h 30 h - - PL1 1.5 WiSe
1K WIW-WIN-EM-2-K-7
Vorlesung Electronic Markets 2: Recht und Technik
P 15 h 30 h - - PL1 1.5 SuSe
1K WIW-WIN-EM-3-K-7
Vorlesung Electronic Markets 3: Information Systems for Electronic Markets
P 15 h 30 h - - PL1 1.5 WiSe
1K WIW-WIN-EM-4-K-7
Vorlesung Electronic Markets 4: Marketing in Electronic Markets
P 15 h 30 h - - PL1 1.5 WiSe
  • About [WIW-WIN-EM-1-K-7]: Title: "Vorlesung Electronic Markets 1: Economics of Electronic Markets"; Presence-Time: 15 h; Self-Study: 30 h
  • About [WIW-WIN-EM-2-K-7]: Title: "Vorlesung Electronic Markets 2: Recht und Technik"; Presence-Time: 15 h; Self-Study: 30 h
  • About [WIW-WIN-EM-3-K-7]: Title: "Vorlesung Electronic Markets 3: Information Systems for Electronic Markets"; Presence-Time: 15 h; Self-Study: 30 h
  • About [WIW-WIN-EM-4-K-7]: Title: "Vorlesung Electronic Markets 4: Marketing in Electronic Markets"; Presence-Time: 15 h; Self-Study: 30 h

Examination achievement PL1

  • Form of examination: written exam (Klausur) (180 Min.)
  • Examination Frequency: each semester

Evaluation of grades

The grade of the module examination is also the module grade.

Prüfungsleistung in den Modul-Lehrveranstaltungen, gewichtet mit den LP der belegten Modul-Lehrveranstaltung.

Contents

  • The electronic trading platform Xetra
  • Allocation Mechanisms
  • Games with incomplete information
  • Theory of Auctions
Internet Law - Conclusion of Contract on the Internet
  • Systematisation of electronic markets
  • Technological basics of market engineering
  • Recommender Systems
  • Combinatorial auctions for the allocation of resource bundles
  • Customer behavior in electronic markets
  • Marketing strategies in electronic markets
  • Special features of communication and sales policy

Competencies / intended learning achievements

Upon successful completion of the module, students will be able to
  • distinguish the specific problems that electronic markets pose.
  • to evaluate these special problems from a technological, legal, economic and marketing perspective.
  • evaluate possible solutions to these problems.
  • to assess the quality of new aspects in electronic markets.

Literature

  • Mas-Colell, Whinston, Green (1995): Microeconomic Theory, Chapter 23, Oxford University Press.
  • Krishna (2010): Auction Theory, Academic Press, Elsevier.
  • Literature will be announced in the lecture.
  • Wirtz, B. (2018): Electronic Business, 6. Aufl., Gabler.
  • Meier A.; Stromer, H. (2012): eBusiness & eCommerce, 3. Aufl., Springer.
  • Strauss, J.; Frost, R. (2014): E-Marketing, 7. Aufl., Upper Saddle River, NJ

Materials

Deutsche Börse: Xetra Release 16.0 (current version) Market model shares

Slides with in-depth references will be made available.

OLAT course page

Requirements for attendance of the module (informal)

None

Requirements for attendance of the module (formal)

None

References to Module / Module Number [WIW-WIN-EM-M-7]

Course of Study Section Choice/Obligation
[MAT-88.276-SG] M.Sc. Business Mathematics [Core Modules (non specialised)] Computer Science and Computational Methods [WP] Compulsory Elective
[INF-88.B16-SG] M.Sc. Socioinformatics [Compulsory Modules] Economics - Business Information Systems & OR [P] Compulsory
Module-Pool Name
[WIW-MKT-MPOOL-7] Field of Specialization: Marketing Management
[WIW-SIAK-DT-ESS-MPOOL-7] SIAK Certificate "Digital Transformation" - Modules WIW "Economics & Social Sciences
[WIW-WIN-MPOOL-7] Field of Specialization: Business Information Systems & OR