Module Handbook

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Module WIW-MKT-TCCI-M-7

Case Challenge I (M, 6.0 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-MKT-TCCI-M-7 Case Challenge I 6.0 CP (180 h)

Basedata

CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in SuSe
Level [7] Master (Advanced)
Language [EN] English
Module Manager
Roth, Stefan, Prof. Dr. (PROF | DEPT: WIW)
Lecturers
Pütz, Christopher, M. Sc. (WMA | DEPT: WIW)
Area of study [WIW-MKT] Marketing
Reference course of study [WIW-88.21-SG#2009] M.Sc. Business Studies (2009) [2009]
Livecycle-State [NORM] Active

Courses

Type/SWS Course Number Title Choice in
Module-Part 		Presence-Time /
Self-Study 		SL SL is
required for exa. 		PL CP Sem.
4S WIW-MKT-TCCI-K-7
Case Challenge I
P 60 h 120 h - - PL1 6.0 SuSe
  • About [WIW-MKT-TCCI-K-7]: Title: "Case Challenge I"; Presence-Time: 60 h; Self-Study: 120 h

Examination achievement PL1

  • Form of examination: presentation
  • Examination Frequency: Examination only within the course

Evaluation of grades

The grade of the module examination is also the module grade.

Case study presentations (5 case studies, 4 case studies count 25% each)

Contents

From [WIW-MKT-TCCI-K-7] Case Challenge I:
  • Analytical: problem identification, data handling, critical thinking; reason clearly and logically in sifting through the data available
  • Decision: generate alternatives, select decision criteria, evaluate alternatives, choose alternative, formulate action/implementation plan
  • Application: practice tools, techniques, theories you have learned
  • Oral: speaking, listening, debating (think on your feet, consider others‘ viepoints, defend your positions)
  • Written: Note-taking, case reports
  • Time: considering preparation: schedule educational activities and manage time effectively
  • Social: how to deal with your peers/work in groups: conflict resolution, the art of compromise
  • Creative: find solutions geared to the unique circumstances of each case; use your imagination in problem solving (normally multiple solutions to each case in stead of one best/correct solution)

Competencies / intended learning achievements

After successful participation students will be able to:
  • Defend case study solutions.
  • Distinguish strategic from operative analysis tools.
  • Evaluate strategic alternatives.
  • Evaluate presentations critically.

Literature

From [WIW-MKT-TCCI-K-7] Case Challenge I:
  • Mauffette-Leenders/Erskine/Leenders, Learning with Cases, WIR 608/129, Semesterapparat Roth
  • Homburg, C. (2015). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensfuehrung (5th ed., pp. 1-1375). Wiesbaden: Gabler.
  • Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln (12th ed.). München: Pearson Studium.

Requirements for attendance of the module (informal)

Successful participation in “Marketing (Bachelor)”.

Requirements for attendance of the module (formal)

None

References to Module / Module Number [WIW-MKT-TCCI-M-7]

Module-Pool Name
[WIW-MKT-MPOOL-7] Field of Specialization: Marketing Management