- Analytical: problem identification, data handling, critical thinking; reason clearly and logically in sifting through the data available
- Decision: generate alternatives, select decision criteria, evaluate alternatives, choose alternative, formulate action/implementation plan
- Application: practice tools, techniques, theories you have learned
- Oral: speaking, listening, debating (think on your feet, consider others‘ viepoints, defend your positions)
- Written: Note-taking, case reports
- Time: considering preparation: schedule educational activities and manage time effectively
- Social: how to deal with your peers/work in groups: conflict resolution, the art of compromise
- Creative: find solutions geared to the unique circumstances of each case; use your imagination in problem solving (normally multiple solutions to each case in stead of one best/correct solution)
Module WIW-MKT-TCCI-M-7
Case Challenge I (M, 6.0 LP)
Module Identification
Module Number | Module Name | CP (Effort) |
---|---|---|
WIW-MKT-TCCI-M-7 | Case Challenge I | 6.0 CP (180 h) |
Basedata
CP, Effort | 6.0 CP = 180 h |
---|---|
Position of the semester | 1 Sem. in SuSe |
Level | [7] Master (Advanced) |
Language | [EN] English |
Module Manager | |
Lecturers | |
Area of study | [WIW-MKT] Marketing |
Reference course of study | [WIW-88.21-SG] M.Sc. Business Studies |
Livecycle-State | [NORM] Active |
Courses
Type/SWS | Course Number | Title | Choice in Module-Part | Presence-Time / Self-Study | SL | SL is required for exa. | PL | CP | Sem. | |
---|---|---|---|---|---|---|---|---|---|---|
4S | WIW-MKT-TCCI-K-7 | Case Challenge I
| P | 60 h | 120 h | - | - | PL1 | 6.0 | SuSe |
- About [WIW-MKT-TCCI-K-7]: Title: "Case Challenge I"; Presence-Time: 60 h; Self-Study: 120 h
Examination achievement PL1
- Form of examination: presentation
- Examination Frequency: Examination only within the course
Evaluation of grades
The grade of the module examination is also the module grade.
Case study presentations (5 case studies, 4 case studies count 25% each)
Contents
Competencies / intended learning achievements
After successful participation students will be able to:
- Defend case study solutions.
- Distinguish strategic from operative analysis tools.
- Evaluate strategic alternatives.
- Evaluate presentations critically.
Literature
- Mauffette-Leenders/Erskine/Leenders, Learning with Cases, WIR 608/129, Semesterapparat Roth
- Homburg, C. (2015). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensfuehrung (5th ed., pp. 1-1375). Wiesbaden: Gabler.
- Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln (12th ed.). München: Pearson Studium.
Requirements for attendance (informal)
Successful participation in “Marketing (Bachelor)”.
Requirements for attendance (formal)
None
References to Module / Module Number [WIW-MKT-TCCI-M-7]
Module-Pool | Name | |
---|---|---|
[WIW-MKT-MPOOL-7] | Field of Specialization: Marketing |