Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-MDT-DTG-M-7

Integration module: Digital transformation and business model innovations (M, 4.5 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-MDT-DTG-M-7 Integration module: Digital transformation and business model innovations 4.5 CP (135 h)


CP, Effort 4.5 CP = 135 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Module Manager
Area of study [WIW-MAN] Management Studies
Reference course of study [WIW-88.21-SG#2009] M.Sc. Business Studies (2009) [2009]
Livecycle-State [NORM] Active


Type/SWS Course Number Title Choice in
Presence-Time /
SL SL is
required for exa.
PL CP Sem.
Integration module: Digital transformation and business model innovations
P 45 h 90 h - - PL1 4.5 WiSe
  • About [WIW-MDT-DTG-K-7]: Title: "Integration module: Digital transformation and business model innovations"; Presence-Time: 45 h; Self-Study: 90 h

Examination achievement PL1

  • Form of examination: presentation
  • Examination Frequency: Examination only within the course
    Separate in-class presentations in the course of the lecture and exercise (‚Übung‘).

Evaluation of grades

All partial module examinations have to be passed. The module grade is the weighted average of the partial examination grades according to the following weights:

50% Presentation in the course of the lecture, 50% Presentation in the course of the exercise (‘Übung’).


Contents (lecture):
  • Integrative perspectives on business models
  • Business model development
  • Business model innovation
  • Digitization and business processes
  • Digitization and pricing shemes
  • Value co-creation and usage processes
  • Interorganizationaly linked business model innovations
  • Business model innovation from organizational behavior and human resource perspective

(starting Winterterm 2019/2020)

    • Human resource management and innovation
    • Leadership and innovation
    • Organizational culture and innovation

Contents (exercise / ‚Übung‘):

  • Dealing with empirical phenomena.
  • In the course of the exercise, students have to manage small ‘real-life’ projects to intensify and apply what has been taught in the lecture.

Competencies / intended learning achievements

Competences and aspired objectives (whole module): Successfully accomplishing the module, students are able to,
  • …critically reflect and evaluate aspects of the theoretical findings on the management of the digital transformation in light of examples from managerial practice,
  • …discuss issues on business models and business model innovation from a marketing, organizational behavior, human resource management, international management and entrepreneurship as well as a strategic management perspective,
  • …combine theoretical insights with challenges arising from managerial practice and to address practical problems.


Lingnau, V., Müller-Seitz, G., Roth, S. (Hrsg. 2017): Management der digitalen Transformation: Interdisziplinär theoretische Perspektiven und praktische Ansätze. München: Vahlen.

Müller-Seitz, G., Zühlke, D., Braun, T., Gorecky, D., Thielen, T. (2018). Netzwerkbasierte Geschäftsmodellinnovationen – Das Beispiel der Industrie 4.0-Anlage SmartFactoryKL. Die Unternehmung 72(2), 146-168.


  • Lecture: Presentation slides.
  • Exercise (‚Übung‘): Presentation slides.

Requirements for attendance of the module (informal)

Grundlagen aus den Bachelorveranstaltungen Strategic Management, Marketing und Grundlagen der Führung.

Requirements for attendance of the module (formal)


References to Module / Module Number [WIW-MDT-DTG-M-7]

Module-Pool Name
[WIW-MDT-MPOOL-7] Field of Specialization: Managing the Digital Transformation