Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-EPS-EM6-M-7

Entrepreneurial Marketing (M, 6.0 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-EPS-EM6-M-7 Entrepreneurial Marketing 6.0 CP (180 h)

Basedata

CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Module Manager
Lecturers
Area of study [WIW-AND] Business studies for students of other faculties
Reference course of study [WIW-88.21-SG] M.Sc. Business Studies
Livecycle-State [NORM] Active

Courses

Type/SWS Course Number Title Choice in
Module-Part
Presence-Time /
Self-Study
SL SL is
required for exa.
PL CP Sem.
2V WIW-EPS-GMK-K-7
Marketing for New Ventures
P 30 h 60 h - - PL1 3.0 WiSe
2K WIW-EPS-FGM-K-7
Cases in Marketing for New Ventures
P 30 h 60 h - - PL2 3.0 WiSe
  • About [WIW-EPS-GMK-K-7]: Title: "Marketing for New Ventures"; Presence-Time: 30 h; Self-Study: 60 h
  • About [WIW-EPS-FGM-K-7]: Title: "Cases in Marketing for New Ventures"; Presence-Time: 30 h; Self-Study: 60 h

Examination achievement PL1

  • Form of examination: written exam (Klausur) (90 Min.)
  • Examination Frequency: each semester

Examination achievement PL2

  • Form of examination: term paper
  • Examination Frequency: each winter semester

Evaluation of grades

The grade of the module examination is also the module grade.

50 % written examination, 50 % written assignments

Contents

Course “Marketing for New Ventures”:

The course deals with the following marketing topics of new ventures:

  • Target Groups of Entrepreneurial Marketing
  • Business Ideas / Opportunities
  • Market Research
  • Market Segmentation and Positioning
  • Marketing Mix for New Ventures
Case Studies about specific challenges of new ventures marketing.

Competencies / intended learning achievements

After successful completion of the module the students will be able to
  • assess the application of specific economic concepts in decision problems of new ventures.
  • deduce and justify appropriate recommendations for new ventures.
  • evaluate business plans of new ventures.
  • recommend business plans for new ventures.

Literature

Freiling, J.; Kollmann, T. (Hrsg.) (2015): Entrepreneurial Marketing, 2. Aufl., Wiesbaden.

Requirements for attendance (informal)

Bachelor modules “Principles of Management” (WIW-GBWL-GBWL-V-1) and “Principles of Accounting and Finance “ (WIW-BWL-GRF-V-1) have to be passed successfully (or equivalent competences).

Requirements for attendance (formal)

None

References to Module / Module Number [WIW-EPS-EM6-M-7]

Course of Study Section Choice/Obligation
[INF-88.B16-SG] M.Sc. Socioinformatics Economoics - Entrepreneurship [P] Compulsory
Module-Pool Name
[MV-MBBWL-MPOOL-6] Wahlpflichtmodule Maschinenbau mit Betriebswirtschaftslehre
[WIW-EPS-MPOOL-7] Field of Specialization: Entrepreneurship