Module Handbook

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Module WIW-EPS-DE-M-7

Digital Entrepreneurship (M, 6.0 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-EPS-DE-M-7 Digital Entrepreneurship 6.0 CP (180 h)

Basedata

CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [EN] English
Module Manager
Lecturers
Area of study [WIW-EPS] Entrepreneurship
Reference course of study [WIW-88.21-SG#2009] M.Sc. Business Studies (2009) [2009]
Livecycle-State [NORM] Active

Courses

Type/SWS Course Number Title Choice in
Module-Part
Presence-Time /
Self-Study
SL SL is
required for exa.
PL CP Sem.
4K WIW-EPS-DE-K-7
Digital Entrepreneurship
P 60 h 120 h - - PL1 6.0 WiSe
  • About [WIW-EPS-DE-K-7]: Title: "Digital Entrepreneurship"; Presence-Time: 60 h; Self-Study: 120 h

Examination achievement PL1

  • Form of examination: Portfolio
  • Examination Frequency: Examination only within the course
    30% Pitch-Presentation, 70% Business plan

Evaluation of grades

The grade of the module examination is also the module grade.

In this course, students will be grouped into heterogeneous teams of 4-6 students by the chair. Within these teams, they will develop their own startup idea, write a business plan for it, and pitch it to a jury of professional investors, founders etc. towards the end of the semester.

Each group will eventually structure itself into the following roles: (1) Project manager and communicator (write-up organization), (2) Product/service operations expert, (3) Market research expert, (4) Sales manager, (5) Financial manager & HR.


Contents

Session Contents:
  • Introduction to digital entrepreneurship
  • Basics, specifics and challenges of digital start-ups
  • Founder characteristics and building founder teams for startups
  • Applying creativity techniques, identification and specification of opportunities based on digital technologies
  • Implications of digital products and goods for market entry and competition
  • Approaches to developing digital innovations and business models (e.g. Lean Startup, SAP Scenes)
  • Digital financing options (e.g. crowdfunding, ICOs) for innovation and start-up projects
  • Creating business plans
  • Application of what has been learned to develop digital start-up ideas by student teams and final pitches in front of a jury of entrepreneurs and investors

Competencies / intended learning achievements

After the successful completion of the module, students will deeply understand the fundamentals of IT-driven and digital entrepreneurship. Light is shed on strategic dimensions of recent developments in IT such as E-Business, Web 2.0, Social Media Analytics, and Cloud Computing together with their use for new ventures and business models. Based on these insights, the managerial implications for competitive advantage, innovation, electronic marketing and pricing will be acquired. Students will train tools and techniques such as the Lean Startup approach and apply the learned topics while developing and presenting their own business idea in a team. The learned skills allow entrepreneurs to successfully enter the market but also support managers of existing firms in developing IT-driven intrapreneurial innovation strategies helping them to stay ahead of competition.

Literature

  • Blank, S. & Dorf, B. (2012) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. Pescadero (California), K&S Ranch.
  • Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works, 2. ed., Sebastopol, CA: O’Reilly & Associates.
  • Osterwalder und Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, ISBN: 9780470876411, John Wiley & Sons.

Requirements for attendance of the module (informal)

none

Requirements for attendance of the module (formal)

None

References to Module / Module Number [WIW-EPS-DE-M-7]

Module-Pool Name
[WIW-EPS-MPOOL-7] Field of Specialization: Entrepreneurship