Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-EPS-BP-M-7

Business Planning (M, 6.0 LP, AUSL)

Module Identification

Module Number Module Name CP (Effort)
WIW-EPS-BP-M-7 Business Planning 6.0 CP (180 h)


CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Module Manager
Area of study [WIW-EPS] Entrepreneurship
Reference course of study [WIW-88.21-SG] M.Sc. Business Studies
Livecycle-State [AUSL] Phase-out period


Type/SWS Course Number Title Choice in
Presence-Time /
SL SL is
required for exa.
PL CP Sem.
Business Planning
P 60 h 120 h - - PL1 6.0 WiSe
  • About [WIW-EPS-BP-K-7]: Title: "Business Planning"; Presence-Time: 60 h; Self-Study: 120 h

Examination achievement PL1

  • Form of examination: combination of talk and written elaboration
  • Examination Frequency: Examination only within the course

Evaluation of grades

The grade of the module examination is also the module grade.

Grade average of the examinations in the module courses weighted with the credit points


The lecture on business planning teaches students why a business plan is important and what a convincing business plan should look like. The course provides knowledge about the necessity and peculiarities of a business plan. As part of this course, students draft their own business plan in small groups. As a result, students develop their own idea and build the business plan based on it. Moreover, they receive feedback on their ideas and actively work on their business model.

More specific, the lecture focuses on:

  • Creativity techniques
  • Relevance of a business plan
  • Feasibility analysis
  • Characteristics of a business plan (industry analysis, company description, market analysis, economics of the business, marketing plan, design and development plan, operations plan, management team and company structure, financial projections)

During the exercise, students can use their founding-related knowledge to develop a business idea to which they have to write a business plan. More specific:

  • Students develop a business idea in teams.
  • They carry out a feasibility analysis on this start-up idea.
  • Finally, they write a business plan for their founding idea.

Students have to give presentations to show their progress and get feedback on their ideas.

Competencies / intended learning achievements

Upon successful completion of the module, students will be able to
  • evaluate the market in terms of business opportunities.
  • convincingly present a business idea in a business plan.
  • evaluate business ideas.
  • defend their business idea against critical comments.


Barringer, B. R., Ireland, D. 2012. Entrepreneurship: Successfully launching new ventures (4th ed.). NJ: Prentice Hall International

Further literature will be announced in the first sessions.


lecture and script

Requirements for attendance (informal)


Previous knowledge of entrepreneurship is not mandatory, but recommended

Requirements for attendance (formal)


References to Module / Module Number [WIW-EPS-BP-M-7]

Module-Pool Name
[MV-MBBWL-MPOOL-6] Wahlpflichtmodule Maschinenbau mit Betriebswirtschaftslehre
[WIW-EPS-MPOOL-7] Field of Specialization: Entrepreneurship