Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-EPS-BD-M-7

Business Developing (M, 6.0 LP, AUSL)

Module Identification

Module Number Module Name CP (Effort)
WIW-EPS-BD-M-7 Business Developing 6.0 CP (180 h)

Basedata

CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in SuSe
Level [7] Master (Advanced)
Language [DE/EN] German or English as required
Module Manager
Müller-Seitz, Gordon, Prof. Dr. (PROF | DEPT: WIW)
Lecturers
Schlemminger, Ronja, M. Sc. (WMA | DEPT: WIW)
Stauf, Christian, Dr. (WMA | DEPT: WIW)
Area of study [WIW-EPS] Entrepreneurship
Reference course of study [WIW-88.21-SG] M.Sc. Business Studies
Livecycle-State [AUSL] Phase-out period

Module Part #A

Type/SWS Course Number Title Choice in
Module-Part 		Presence-Time /
Self-Study 		SL SL is
required for exa. 		PL CP Sem.
2V+1U WIW-SIC-MEA-K-7
Management in Far-East Asia
WP 45 h 90 h - - PL1 4.5 SuSe
2K WIW-SIC-MIFEAII-K-7
Management in Far East Asia II
WP 30 h 60 h - - PL1 3.0 SuSe
  • About [WIW-SIC-MEA-K-7]: Title: "Management in Far-East Asia"; Presence-Time: 45 h; Self-Study: 90 h
  • About [WIW-SIC-MIFEAII-K-7]: Title: "Management in Far East Asia II"; Presence-Time: 30 h; Self-Study: 60 h

Module Part #B

Type/SWS Course Number Title Choice in
Module-Part 		Presence-Time /
Self-Study 		SL SL is
required for exa. 		PL CP Sem.
2V+1U WIW-SIC-IVM-K-7
Innovation Management
WP 45 h 90 h - - PL2 4.5 SuSe
2V WIW-SIC-MUI-K-7
Qualitative methods in innovation research
WP 30 h 60 h - - PL2 3.0 SuSe
  • About [WIW-SIC-IVM-K-7]: Title: "Innovation Management"; Presence-Time: 45 h; Self-Study: 90 h
  • About [WIW-SIC-MUI-K-7]: Title: "Qualitative methods in innovation research"; Presence-Time: 30 h; Self-Study: 60 h

Module Part #C

Type/SWS Course Number Title Choice in
Module-Part 		Presence-Time /
Self-Study 		SL SL is
required for exa. 		PL CP Sem.
3K WIW-BWL-RES-K-1
Entrepreneurship and Digital Management
WP 45 h 135 h - - PL3 6.0 SuSe
  • About [WIW-BWL-RES-K-1]: Title: "Entrepreneurship and Digital Management"; Presence-Time: 45 h; Self-Study: 135 h

Examination achievement PL1

  • Form of examination: practical examination
  • Examination Frequency: Examination only within the course

Examination achievement PL2

  • Form of examination: practical examination
  • Examination Frequency: Examination only within the course

Examination achievement PL3

  • Form of examination: practical examination
  • Examination Frequency: Examination only within the course

Evaluation of grades

The grade of the module examination is also the module grade.

Grade average of the examinations in the module courses weighted with the credit points.

Contents

From [WIW-SIC-MEA-K-7] Management in Far-East Asia:
  • Cultural characteristics of the region
  • Different management systems and their implementation
  • Backgrounds of the societal context
  • Application of qualitative research methods
  • Strategy implementation, recent trends of business practice, contemporary managerial approaches, empirical challenges
From [WIW-SIC-MIFEAII-K-7] Management in Far East Asia II:
  • Cultural characteristics of the region
  • Different management systems and their implementation
  • Backgrounds of the societal context
From [WIW-SIC-IVM-K-7] Innovation Management:
  • Innovation processes
  • Open and closed innovations
  • Innovation networks
  • Crowd- and citizensourcing
  • Dark sites of digital transformation
  • Application of qualitative research methods
  • Innovation implementation, recent trends of business practice, contemporary managerial approaches, empirical challenges
From [WIW-SIC-MUI-K-7] Qualitative methods in innovation research:
The course illustrates basics of research methods and gives the students the possibility to work on own research projects of current interest.
From [WIW-BWL-RES-K-1] Entrepreneurship and Digital Management:
  • Dr. Matthias Nachtmann: Digital farming case studies for more sustainable agriculture
  • Prof. Dr. Patrick Noack: Digital farming technologies overview
  • Prof. Dr. Markus Frank: Agricultural systems of the future
  • Dr. Christian Stauf: Intellectual Property in the context of digital transformation

Competencies / intended learning achievements

Upon successful completion of the module, students will be able to,
  • evaluate the tasks and characteristics that come with the successful continuation of a start-up company.
  • justify the need for constant development of an existing business.
  • assess the importance of strategic decisions, for example regarding networks or succession.
  • evaluate different challenges for business growth.

Literature

From [WIW-SIC-MEA-K-7] Management in Far-East Asia:
  • Kissinger, H. 2011. On China. Penguin Press, New York.
  • Hayashi, S.1991. Culture and Management in Japan, University of Tokyo Press.
  • Johnson, C. et al. 1989. Politics and Productivity, How Japanrsquo;s Development Strategy works. Harper Business.
  • Hofstede, G. et al. 2002. Exploring Culture. Intercultural Press, Yarmuth Maine, USA.
  • Müller, S., Gelbrich, K., 2004. Interkulturelles Marketing. Franz Vahlen, München.
  • Danner-Schröder, A., Müller-Seitz, G. 2017. Qualitative Methoden in der Organisations- und Managementforschung: Ein anwendungsorientierter Leitfaden für Datensammlung und -analyse, München: Vahlen.
From [WIW-SIC-MIFEAII-K-7] Management in Far East Asia II:
  • Kissinger, H. 2011. On China. Penguin Press, New York.
  • Hayashi, S.1991. Culture and Management in Japan, University of Tokyo Press.
  • Johnson, C. et al. 1989. Politics and Productivity, How Japanrsquo;s Development Strategy works. Harper Business.
  • Hofstede, G. et al. 2002. Exploring Culture. Intercultural Press, Yarmuth Maine, USA.
  • Müller, S., Gelbrich, K., 2004. Interkulturelles Marketing. Franz Vahlen, München.
From [WIW-SIC-IVM-K-7] Innovation Management:
  • Tidd, J., Bessant, J. 2013. Managing Innovation: Integrating Technological, Market and Organizational Change. 5th edt., Chichester: Wiley.
  • Chesbrough, H. 2003. Open Innovation. The New Imperative for Creating and Profiting From Technology. Boston: Harvard Business School Press.
  • Corsten, H., Gössinger, R., Müller-Seitz, G., Schneider H., 2016. Grundlagen des Technologie- und Innovationsmanagements. Vahlen, München.
From [WIW-SIC-MUI-K-7] Qualitative methods in innovation research:
  • Corsten, H., Gössinger, R., Müller-Seitz, G., Schneider H., 2016. Grundlagen des Technologie- und Innovationsmanagements. Vahlen, München.
  • Danner-Schröder, A., Müller-Seitz, G. 2017. Qualitative Methoden in der Organisations- und Managementforschung: Ein anwendungsorientierter Leitfaden für Datensammlung und -analyse, München: Vahlen.

Requirements for attendance of the module (informal)

None

Requirements for attendance of the module (formal)

None

References to Module / Module Number [WIW-EPS-BD-M-7]

Module-Pool Name
[MV-MBBWL-MPOOL-6] Wahlpflichtmodule Maschinenbau mit Betriebswirtschaftslehre
[WIW-EPS-MPOOL-7] Field of Specialization: Entrepreneurship