Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Module WIW-BWL-UPS-M-2

Business simulation (M, 4.0 LP)

Module Identification

Module Number Module Name CP (Effort)
WIW-BWL-UPS-M-2 Business simulation 4.0 CP (120 h)
WIW-BWL-UPS6-M-2 Business simulation 6.0 CP (180 h)

Basedata

CP, Effort 4.0 CP = 120 h
Position of the semester 1 Sem. in WiSe
Level [2] Bachelor (Fundamentals)
Language [DE] German
Module Manager
Lecturers
Area of study [WIW-MKT] Marketing
Reference course of study [WIW-82.21-SG] B.Sc. Business Studies
Livecycle-State [NORM] Active

Courses

Type/SWS Course Number Title Choice in
Module-Part
Presence-Time /
Self-Study
SL SL is
required for exa.
PL CP Sem.
4S WIW-BWL-UPS-K-2
Business simulation
P 30 h 90 h - - PL1 4.0 WiSe
  • About [WIW-BWL-UPS-K-2]: Title: "Business simulation"; Presence-Time: 30 h; Self-Study: 90 h

Examination achievement PL1

  • Form of examination: combination of talk and written elaboration

Evaluation of grades

The grade of the module examination is also the module grade.

The students get credits for the submission of the strategy paper and for the final presentation. The strategy paper accounts for 40% and the final presentation for 60% of the final grade.

Contents

  • value-based management
  • corporate philosophy
  • strategic marketing
  • development of a business area
  • human resource planning and personnel qualification
  • productivity and fluctuation
  • product management, procurement management
  • ecological production
  • capital budgeting and utilization planning
  • finance and accounting

The business simulation is conducted with the help of a software.

Competencies / intended learning achievements

With successful completion of the module the students will be able to
  • analyze the consequences of their managerial decisions.
  • recognize coherences among marketing, distribution, research and development, purchase, production, human resource management, finance and accounting.
  • take operative decisions.
  • prepare a final presentation.
  • summarize the original business goals and the measures taken.
  • independently create marketing plans with the help of the instruments of the marketing mix
  • interpret recurring operating numbers of the different functional areas
  • develop a business strategy on the basis of key performance indicators.
  • decide upon measures regarding the strategy implementation.

Literature

Students will get access to the business simulation software.

Requirements for attendance (informal)

Formal/Content-related: In the course of the business simulation, knowledge in different economic branches is required. Therefore, it is recommended not to participate in this module before the 5th semester. In addition to the registration in the examination office, a binding registration in the KIS is necessary.

Requirements for attendance (formal)

Students have to be present at the kick-off-meeting. In addition, it is mandatory to submit a strategy paper. Each participant has to take part on a final group presentation.

References to Module / Module Number [WIW-BWL-UPS6-M-2]

Course of Study Section Choice/Obligation
[WIW-82.?-SG#2021] B.Sc. Business Studies 2021 [2021] Business Game [P] Compulsory

References to Module / Module Number [WIW-BWL-UPS-M-2]

Course of Study Section Choice/Obligation
[WIW-82.21-SG] B.Sc. Business Studies Scholarly Work and Business simulation [P] Compulsory