Course WIW-WIN-EM-4-K-7
Vorlesung Electronic Markets 4: Marketing in Electronic Markets (1K, 1.5 LP)
Course Type
| SWS | Type | Course Form | CP (Effort) | Presence-Time / Self-Study | |
|---|---|---|---|---|---|
| 1 | K | 1.5 CP | 15 h | 30 h | |
| (1K) | 1.5 CP | 15 h | 30 h | ||
Basedata
| SWS | 1K |
|---|---|
| CP, Effort | 1.5 CP = 45 h |
| Position of the semester | 1 Sem. in WiSe |
| Level | [7] Master (Advanced) |
| Language | [DE] German |
| Lecturers | |
| Area of study | [WIW-WIN] Business Information Systems and Operations Research |
| Livecycle-State | [NORM] Active |
Contents
- Kundenverhalten in elektronischen Märkten
- Marketingstrategien in elektronischen Märkten
- Besonderheiten der Kommunikations- und Vertriebspolitik
- Besonderheiten der Kommunikations- und Vertriebspolitik
Literature
- Strauss, J.; Frost, R. (2014): E-Marketing, 7. Aufl., Upper Saddle River, NJ
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-WIN-EM-4-K-7]
| Module | Name | Context | |
|---|---|---|---|
| [WIW-WIN-EM-M-7] | Electronic Markets | P: Obligatory | 1K, 1.5 LP |