- Dynamischer Default-Fachbereich geändert auf WIW
Course WIW-WIN-EM-4-K-7
Vorlesung Electronic Markets 4: Marketing in Electronic Markets
(1K, 1.5 LP)
Course Type
| SWS
| Type
| Course Form
| CP (Effort)
|
Presence-Time / Self-Study
|
| 1
| K
|
| 1.5 CP
| 15 h
| 30 h
|
| (1K)
|
| 1.5 CP
| 15 h
| 30 h
|
Basedata
| SWS
| 1K
|
| CP, Effort
| 1.5 CP = 45 h
|
| Position of the semester
| 1 Sem. in WiSe
|
| Level
| [7] Master (Advanced)
|
| Language
| [DE] German
|
| Lecturers
|
|
| Area of study
| [WIW-WIN] Business Information Systems and Operations Research
|
| Livecycle-State
| [NORM] Active
|
Contents
-
Customer behavior in electronic markets
-
Marketing strategies in electronic markets
-
Special features of communication and sales policy
Literature
-
Strauss, J.; Frost, R. (2014): E-Marketing, 7. Aufl., Upper Saddle River, NJ
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-WIN-EM-4-K-7]
| Module
| Name
| Context
|
|
|---|
| [WIW-WIN-EM-M-7]
| Electronic Markets
| P: Obligatory
| 1K, 1.5 LP
|
