Course WIW-WIN-EM-4-K-7
Vorlesung Electronic Markets 4: Marketing in Electronic Markets (1K, 1.5 LP)
Course Type
SWS | Type | Course Form | CP (Effort) | Presence-Time / Self-Study | |
---|---|---|---|---|---|
1 | K | 1.5 CP | 15 h | 30 h | |
(1K) | 1.5 CP | 15 h | 30 h |
Basedata
SWS | 1K |
---|---|
CP, Effort | 1.5 CP = 45 h |
Position of the semester | 1 Sem. in WiSe |
Level | [7] Master (Advanced) |
Language | [DE] German |
Lecturers | |
Area of study | [WIW-WIN] Business Information Systems and Operations Research |
Livecycle-State | [NORM] Active |
Contents
- Kundenverhalten in elektronischen Märkten
- Marketingstrategien in elektronischen Märkten
- Besonderheiten der Kommunikations- und Vertriebspolitik
- Besonderheiten der Kommunikations- und Vertriebspolitik
Literature
- Strauss, J.; Frost, R. (2014): E-Marketing, 7. Aufl., Upper Saddle River, NJ
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-WIN-EM-4-K-7]
Module | Name | Context | |
---|---|---|---|
[WIW-WIN-EM-M-7] | Electronic Markets | P: Obligatory | 1K, 1.5 LP |