Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-MKT-TCCI-K-7

Case Challenge I (4S, 6.0 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
4 S Seminar 6.0 CP 60 h 120 h
(4S) 6.0 CP 60 h 120 h

Basedata

SWS 4S
CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in SuSe
Level [7] Master (Advanced)
Language [EN] English
Lecturers
Area of study [WIW-MKT] Marketing
Livecycle-State [NORM] Active

Contents

  • Analytical: problem identification, data handling, critical thinking; reason clearly and logically in sifting through the data available
  • Decision: generate alternatives, select decision criteria, evaluate alternatives, choose alternative, formulate action/implementation plan
  • Application: practice tools, techniques, theories you have learned
  • Oral: speaking, listening, debating (think on your feet, consider others‘ viepoints, defend your positions)
  • Written: Note-taking, case reports
  • Time: considering preparation: schedule educational activities and manage time effectively
  • Social: how to deal with your peers/work in groups: conflict resolution, the art of compromise
  • Creative: find solutions geared to the unique circumstances of each case; use your imagination in problem solving (normally multiple solutions to each case in stead of one best/correct solution)

Literature

  • Mauffette-Leenders/Erskine/Leenders, Learning with Cases, WIR 608/129, Semesterapparat Roth
  • Homburg, C. (2015). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensfuehrung (5th ed., pp. 1-1375). Wiesbaden: Gabler.
  • Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln (12th ed.). München: Pearson Studium.

Materials

Material provided via OLAT

Requirements for attendance (informal)

None

Requirements for attendance (formal)

None

References to Course [WIW-MKT-TCCI-K-7]

Module Name Context
[WIW-MKT-TCCI-M-7] Case Challenge I P: Obligatory 4S, 6.0 LP