Course WIW-MKT-MAFU-K-7
Exercise applied Market Research (2U, 3.0 LP)
Course Type
SWS | Type | Course Form | CP (Effort) | Presence-Time / Self-Study | |
---|---|---|---|---|---|
2 | U | Lecture hall exercise class | 3.0 CP | 30 h | 60 h |
(2U) | 3.0 CP | 30 h | 60 h |
Basedata
SWS | 2U |
---|---|
CP, Effort | 3.0 CP = 90 h |
Position of the semester | 1 Sem. in WiSe |
Level | [7] Master (Advanced) |
Language | [DE] German |
Lecturers | |
Area of study | [WIW-MKT] Marketing |
Livecycle-State | [NORM] Active |
Contents
- Problemdefinition und Designs
- Informationsquellen und Erhebung
- Operationalisierung und Messung
- Datenanalyse
- Kontingenzanalyse
- Regressionsanalyse
- Varianzanalyse
- Conjoint-Analyse
- Faktorenanalyse
- Multidimensionale Skalierung
- Clusteranalyse
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-MKT-MAFU-K-7]
Module | Name | Context | |
---|---|---|---|
[WIW-MKT-MAF-M-7] | Market Research | P: Obligatory | 2U, 3.0 LP |
Notice