Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-MKT-MAFU-K-7

Exercise applied Market Research (2U, 3.0 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
2 U Lecture hall exercise class 3.0 CP 30 h 60 h
(2U) 3.0 CP 30 h 60 h

Basedata

SWS 2U
CP, Effort 3.0 CP = 90 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Lecturers
Roth, Stefan, Prof. Dr. (PROF | DEPT: WIW)
Area of study [WIW-MKT] Marketing
Livecycle-State [NORM] Active

Notice

The exercise class is organized in small groups with around 5 students. The number of groups depends on the total number of students.

Contents

  • Problemdefinition und Designs
  • Informationsquellen und Erhebung
  • Operationalisierung und Messung
  • Datenanalyse
  • Kontingenzanalyse
  • Regressionsanalyse
  • Varianzanalyse
  • Conjoint-Analyse
  • Faktorenanalyse
  • Multidimensionale Skalierung
  • Clusteranalyse

Requirements for attendance (informal)

None

Requirements for attendance (formal)

None

References to Course [WIW-MKT-MAFU-K-7]

Module Name Context
[WIW-MKT-MAF-M-7] Market Research P: Obligatory 2U, 3.0 LP