Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-MDT-DTG-K-7

Integration module: Digital transformation and business model innovations (2V+1U, 4.5 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
- K Lecture with exercise classes (V/U) 4.5 CP
2 V Lecture 30 h 45 h
1 U Lecture hall exercise class 15 h 45 h
(2V+1U) 4.5 CP 45 h 90 h


CP, Effort 4.5 CP = 135 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Area of study [WIW-MKT] Marketing
Livecycle-State [NORM] Active


The exercise is organized in small groups with around 5 students. The number of groups depends on the total number of students.


Contents (lecture):
  • Integrative perspectives on business models
  • Business model development
  • Business model innovation
  • Digitization and business processes
  • Digitization and pricing shemes
  • Value co-creation and usage processes
  • Interorganizationaly linked business model innovations
  • Business model innovation from organizational behavior and human resource perspective

(starting Winterterm 2019/2020)

    • Human resource management and innovation
    • Leadership and innovation
    • Organizational culture and innovation

Contents (exercise / ‚Übung‘):

  • Dealing with empirical phenomena.
  • In the course of the exercise, students have to manage small ‘real-life’ projects to intensify and apply what has been taught in the lecture.


Lingnau, V., Müller-Seitz, G., Roth, S. (Hrsg. 2017): Management der digitalen Transformation: Interdisziplinär theoretische Perspektiven und praktische Ansätze. München: Vahlen.

Müller-Seitz, G., Zühlke, D., Braun, T., Gorecky, D., Thielen, T. (2018). Netzwerkbasierte Geschäftsmodellinnovationen – Das Beispiel der Industrie 4.0-Anlage SmartFactoryKL. Die Unternehmung 72(2), 146-168.


  • Lecture: Presentation slides.
  • Exercise (‚Übung‘): Presentation slides.

Requirements for attendance (informal)


Requirements for attendance (formal)


References to Course [WIW-MDT-DTG-K-7]

Module Name Context
[WIW-MDT-DTG-M-7] Integration module: Digital transformation and business model innovations P: Obligatory 2V+1U, 4.5 LP