Course WIW-MAR-TCC2-K-7
Case Challenge II (4S, 6.0 LP)
Course Type
| SWS | Type | Course Form | CP (Effort) | Presence-Time / Self-Study | |
|---|---|---|---|---|---|
| 4 | S | Seminar | 6.0 CP | 60 h | 120 h |
| (4S) | 6.0 CP | 60 h | 120 h | ||
Basedata
| SWS | 4S |
|---|---|
| CP, Effort | 6.0 CP = 180 h |
| Position of the semester | 1 Sem. in WiSe |
| Level | [7] Master (Advanced) |
| Language | [EN] English |
| Lecturers | |
| Livecycle-State | [NORM] Active |
Contents
- Analytical: problem identification, data handling, critical thinking; reason clearly and logically in sifting through the data available
- Decision: generate alternatives, select decision criteria, evaluate alternatives, choose alternative, formulate action/implementation plan
- Application: practice tools, techniques, theories you have learned
- Oral: speaking, listening, debating (think on your feet, consider others‘ viepoints, defend your positions)
- Written: Note-taking, case reports
- Time: considering preparation: schedule educational activities and manage time effectively
- Social: how to deal with your peers/work in groups: conflict resolution, the art of compromise
- Creative: find solutions geared to the unique circumstances of each case; use your imagination in problem solving (normally multiple solutions to each case in stead of one best/correct solution)
Literature
- Mauffette-Leenders/Erskine/Leenders, Learning with Cases, WIR 608/129, Semesterapparat Roth
- Homburg, C. (2015). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensfuehrung (5th ed., pp. 1-1375). Wiesbaden: Gabler.
- Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln (12th ed.). München: Pearson Studium.
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-MAR-TCC2-K-7]
| Module | Name | Context | |
|---|---|---|---|
| [WIW-MAR-TCC2-M-7] | Case Challenge II | P: Obligatory | 4S, 6.0 LP |