- Dynamischer Default-Fachbereich geändert auf WIW
Course WIW-MAR-TCC2-K-7
Case Challenge II
(4S, 6.0 LP)
Course Type
| SWS
| Type
| Course Form
| CP (Effort)
|
Presence-Time / Self-Study
|
| 4
| S
| Seminar
| 6.0 CP
| 60 h
| 120 h
|
| (4S)
|
| 6.0 CP
| 60 h
| 120 h
|
Basedata
| SWS
| 4S
|
| CP, Effort
| 6.0 CP = 180 h
|
| Position of the semester
| 1 Sem. in WiSe
|
| Level
| [7] Master (Advanced)
|
| Language
| [EN] English
|
| Lecturers
|
|
| Livecycle-State
| [NORM] Active
|
Contents
-
Analytical: problem identification, data handling, critical thinking; reason clearly and logically in sifting through the data available
-
Decision: generate alternatives, select decision criteria, evaluate alternatives, choose alternative, formulate action/implementation plan
-
Application: practice tools, techniques, theories you have learned
-
Oral: speaking, listening, debating (think on your feet, consider others‘ viepoints, defend your positions)
-
Written: Note-taking, case reports
-
Time: considering preparation: schedule educational activities and manage time effectively
-
Social: how to deal with your peers/work in groups: conflict resolution, the art of compromise
-
Creative: find solutions geared to the unique circumstances of each case; use your imagination in problem solving (normally multiple solutions to each case in stead of one best/correct solution)
Literature
-
Mauffette-Leenders/Erskine/Leenders, Learning with Cases, WIR 608/129, Semesterapparat Roth
-
Homburg, C. (2015). Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensfuehrung (5th ed., pp. 1-1375). Wiesbaden: Gabler.
-
Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln (12th ed.). München: Pearson Studium.
Requirements for attendance (informal)
None
Requirements for attendance (formal)
None
References to Course [WIW-MAR-TCC2-K-7]
| Module
| Name
| Context
|
|
|---|
| [WIW-MAR-TCC2-M-7]
| Case Challenge II
| P: Obligatory
| 4S, 6.0 LP
|
