Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-EPS-GMK-K-7

Marketing for New Ventures (2V, 3.0 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
2 V Lecture 3.0 CP 30 h 60 h
(2V) 3.0 CP 30 h 60 h

Basedata

SWS 2V
CP, Effort 3.0 CP = 90 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Lecturers
Area of study [WIW-AND] Business studies for students of other faculties
Livecycle-State [NORM] Active

Contents

Course “Marketing for New Ventures”:

The course deals with the following marketing topics of new ventures:

  • Target Groups of Entrepreneurial Marketing
  • Business Ideas / Opportunities
  • Market Research
  • Market Segmentation and Positioning
  • Marketing Mix for New Ventures

Literature

Freiling, J.; Kollmann, T. (Hrsg.) (2015): Entrepreneurial Marketing, 2. Aufl., Wiesbaden.

Materials

Olat

Requirements for attendance (informal)

None

Requirements for attendance (formal)

None

References to Course [WIW-EPS-GMK-K-7]

Module Name Context
[WIW-EPS-EM6-M-7] Entrepreneurial Marketing P: Obligatory 2V, 3.0 LP
[WIW-EPS-GMK-M-7] Marketing for New Ventures WP: Obligation to choose 2V, 3.0 LP