Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-EPS-FGM-K-7

Cases in Marketing for New Ventures (2K, 3.0 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
2 K 3.0 CP 30 h 60 h
(2K) 3.0 CP 30 h 60 h

Basedata

SWS 2K
CP, Effort 3.0 CP = 90 h
Position of the semester 1 Sem. in WiSe
Level [7] Master (Advanced)
Language [DE] German
Lecturers
Area of study [WIW-EPS] Entrepreneurship
Livecycle-State [NORM] Active

Contents

Case Studies about specific challenges of new ventures marketing.

Literature

Case package (extra fee)

Materials

Olat

Requirements for attendance (informal)

None

Requirements for attendance (formal)

None

References to Course [WIW-EPS-FGM-K-7]

Module Name Context
[WIW-EPS-EM6-M-7] Entrepreneurial Marketing P: Obligatory 2K, 3.0 LP