Digital Entrepreneurship (4K, 6.0 LP)
|SWS||Type||Course Form||CP (Effort)||Presence-Time / Self-Study|
|4||K||Lecture with exercise classes (V/U)||6.0 CP||60 h||120 h|
|(4K)||6.0 CP||60 h||120 h|
|CP, Effort||6.0 CP = 180 h|
|Position of the semester||1 Sem. in WiSe|
|Level|| Master (Advanced)|
|Area of study||[WIW-EPS] Entrepreneurship|
- Introduction to digital entrepreneurship
- Basics, specifics and challenges of digital start-ups
- Founder characteristics and building founder teams for startups
- Applying creativity techniques, identification and specification of opportunities based on digital technologies
- Implications of digital products and goods for market entry and competition
- Approaches to developing digital innovations and business models (e.g. Lean Startup, SAP Scenes)
- Digital financing options (e.g. crowdfunding, ICOs) for innovation and start-up projects
- Creating business plans
- Application of what has been learned to develop digital start-up ideas by student teams and final pitches in front of a jury of entrepreneurs and investors
Competencies / intended learning achievements
After the successful completion of the module, students will deeply understand the fundamentals of IT-driven and digital entrepreneurship. Light is shed on strategic dimensions of recent developments in IT such as E-Business, Web 2.0, Social Media Analytics, and Cloud Computing together with their use for new ventures and business models. Based on these insights, the managerial implications for competitive advantage, innovation, electronic marketing and pricing will be acquired. Students will train tools and techniques such as the Lean Startup approach and apply the learned topics while developing and presenting their own business idea in a team. The learned skills allow entrepreneurs to successfully enter the market but also support managers of existing firms in developing IT-driven intrapreneurial innovation strategies helping them to stay ahead of competition.
- Blank, S. & Dorf, B. (2012) The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company. Pescadero (California), K&S Ranch.
- Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan That Works, 2. ed., Sebastopol, CA: O’Reilly & Associates.
- Osterwalder und Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, ISBN: 9780470876411, John Wiley & Sons.
Requirements for attendance (informal)
Requirements for attendance (formal)None
References to Course [WIW-EPS-DE-K-7]
|[WIW-EPS-DE-M-7]||Digital Entrepreneurship||P: Obligatory||4K, 6.0 LP|