Course WIW-BWL-RES-U-1-K-1
Excercise Entrepreneurship and Digital Management (2U, 3.0 LP, AUSL)
Course Type
| SWS | Type | Course Form | CP (Effort) | Presence-Time / Self-Study | |
|---|---|---|---|---|---|
| 2 | U | Lecture hall exercise class | 3.0 CP | 12 h | 78 h |
| (2U) | 3.0 CP | 12 h | 78 h | ||
Basedata
| SWS | 2U |
|---|---|
| CP, Effort | 3.0 CP = 90 h |
| Position of the semester | 1 Sem. in SuSe |
| Level | [1] Bachelor (General) |
| Language | [DE] German |
| Lecturers | |
| Area of study | [WIW-EPS] Entrepreneurship |
| Livecycle-State | [AUSL] Phase-out period |
Contents
Exercise Entrepreneurship and Digital Management (WIW-BWL-RES-U-1):
In the Exercise students acquire and deepen their knowledge of designing and creating a crowdfunding campaign. The Exercise includes i.a. following aspects:
- Types of crowdfunding
- Crowdfunding processes and phases of crowdfunding campaigns
- Success factors of crowdfunding campaigns
- Conceptual considerations in crowdfunding
- Target group-appropriate design of crowdfunding campaigns