Module Handbook

  • Dynamischer Default-Fachbereich geändert auf WIW

Course WIW-BWL-GBWLII-K-1

Business Science II: Management (4V, 6.0 LP)

Course Type

SWS Type Course Form CP (Effort) Presence-Time / Self-Study
- K 6.0 CP
4 V 60 h 120 h
(4V) 6.0 CP 60 h 120 h

Basedata

SWS 4V
CP, Effort 6.0 CP = 180 h
Position of the semester 1 Sem. in SuSe
Level [1] Bachelor (General)
Language [DE] German
Lecturers
Area of study [WIW-SIC] Strategy, Innovation, and Cooperation
Livecycle-State [NORM] Active

Contents

The course deals with basic theoretical-conceptual approaches as well as practical approaches from the fields of human resource management and organizational behavior, sustainability management, entrepreneurship and marketing:
  • Basics of Human Resource Management and Organizational Behavior,
  • Introduction to Sustainability Management,
  • Basics of entrepreneurial action,
  • Market-oriented corporate management.

Literature

  • Barringer, B.R., Ireland, D. 2015. Entrepreneurship. Successfully Launching New Ventures. 5th ed. Pearson.
  • Griffin, R. W., Phillips, J. M. & Gully, S. M. (2019). Organizational behavior: Managing people and organizations (13th ed.). Boston, MA: Cengage Learning.
  • Homburg, C. 2017. Fundamentals of Marketing Management, 5th ed.
  • Moon, J. (2014). Corporate social responsibility: A very short introduction. Oxford: Oxford University Press.
  • Pufé, I. (2017). Sustainability (3rd ed.). Constance, Munich: UTB.
  • Stock-Homburg, R. & Groß, M. (2019). Human Resources Management: Theories - Concepts - Instruments (4th ed.). Wiesbaden: SpringerGabler.

Lecture slides, exercise sheets and other materials are made available via the Olat course page.

Requirements for attendance (informal)

None

Requirements for attendance (formal)

None

References to Course [WIW-BWL-GBWLII-K-1]

Module Name Context
[WIW-BWL-GBWLII-M-1] Business Studies II: Management P: Obligatory 4V, 6.0 LP